IntroductionPersonal care products are being more closely aligned with consumers’ personal values, lifestyle aspirations, attribute preferences, and individual beauty requirements. Personalized offerings are highly valued because they provide a superior fit and therefore superior user satisfaction. This leads to consumer preferences becoming stronger and more forcefully expressed.Features and bene...
File Size: 47500 KB
Print Length: 265 pages
Publisher: Datamonitor Consumer (September 27, 2012)
Publication Date: September 27, 2012
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
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Format: PDF ePub TXT book
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