The Undiscovered Consumer . . .and the Mistake of Universal ExcellenceWhat do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a new consumer -- one whom very few companies understand, much less manufacture products for or sell pr...
File Size: 1144 KB
Print Length: 272 pages
Publisher: Crown Business; Reprint edition (December 18, 2007)
Publication Date: December 18, 2007
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
Screen Reader: ::::
Format: PDF ePub TXT ebook
reviews: This is a good book to get you thinking about the need to really remain relevant to your customer - and they change in their own ways to suit themselves (and not us as sellers).There are the usual smart consultants points of annoyance - they tell sto...
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